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Beauty Launches

Squishmallows Fragrances Introduces Wonder Whirl

In partnership with DSM-Firmenich, Wonder Whirl comes in a Joelle the Bigfoot-shaped bottle with a blue raspberry scent.

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By: Rachel Klemovitch

Assistant Editor

Just when it seemed every possible dessert had been turned into a perfume, Squishmallows Fragrances is making the case for blue raspberry.

Inspired by Joelle the Bigfoot’s love of exploration, Wonder Whirl is the only Squishmallows fragrance housed in a custom Bigfoot bottle, making it equal parts fragrance and collectible vanity décor.

Developed in collaboration with DSM-Firmenich, Wonder Whirl puts a brighter, fruitier spin on the gourmand fragrance boom. 

Wonder Whirl combines blue raspberry and berries with sakura blossom, blue vanilla and sweet musk. 

The fragrance also features the brand’s exclusive Squishmallows Accord, a fluffy blend of sweet marshmallow notes infused with EmotiWaves scent technology, designed to elicit feelings of happiness, well-being and joy.

The result captures the nostalgia of blue raspberry candy while feeling lighter and more unexpected than the category’s typical vanilla, caramel and bakery-inspired scents.

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